Organisers of Motorcycle Live have today announced that 2020’s event will be postponed until 2021. Due to be held between 21-29 November at the NEC in Birmingham, it has long been Britain’s most popular motorcycling show, with the difficult decision coming as a result of the COVID-19 Pandemic.
Finlay McAllan, Managing Director of Motorcycle Live, said: “Concern for the safety of our visitors, exhibitors and industry colleagues is at the heart of this decision.
“Motorcycle Live is all about audience interaction, meeting with friends, climbing onto all the latest machines and trying on all the latest gear. Many of us use it as an annual pilgrimage to meet with friends and family and enjoy a great day out together. And it’s not just the public who join us each day – we, alongside our industry colleagues – look forward to the event every year too.
“Therefore, as you can imagine, the decision to postpone this year’s show has not been taken lightly. Our concern for the safety of our visitors, exhibitors and industry colleagues is at the heart of this decision.
“As with any hard decision, we looked at it with a number of different perspectives and factored in various scenarios and restrictions that could be imposed. Running an event like Motorcycle Live under the COVID-19 related restrictions – such as adhering to social distancing requirements, restricting attendance numbers and dictating the direction of people around the hall – all ultimately would have impacted negatively on the experience of those attending and therefore the very essence of the show.”
The show will now take place between 20-28 of November 2021.
I know I speak on behalf of everyone at ABR when I say that it’s a shame that we won’t be able to catch up with so many of our readers like we do every year. At time like these it’s best to look towards the future and we’re already excited to see you all again under the bright lights of the NEC in 2021. Until then, we’ll see you on the road and at the ABR Festival 2021, held once again at Ragley Hall.
Looking ahead to 2021
“What happens if 2021’s event is cancelled because of a global pandemic?”
It’s perfectly understandable to be asking that question given everything that’s happened in 2020. We hear you loud and clear, and so we want to let you know that we’ve put in place a policy that will protect you and your cash in the instance that we have to re-arrange the Adventure Bike Rider Festival 2021 because of Coronavirus.
If that happens, we will give you the option to either roll your ticket over to the next year’s event or claim a full refund. We’re here to serve you, and that means everything we do will be with your best interests at heart.
