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Discover The UK's best adventure motorcycle festival

ABR Festival Early Bird tickets are now sold out!

But, due to overwhelming demand, we're offering a limited number of discount tickets which will save you £10. So, get your discount weekend ticket today (which includes camping) for just £89 (usually £99).

87%
Of Discount Tickets Now Sold

Discover The UK's best adventure motorcycle festival

ABR Festival Early Bird tickets are now sold out!

But, due to overwhelming demand, we're offering a limited number of discount tickets which will save you £10. So, get your discount weekend ticket today (which includes camping) for just £89 (usually £99).

87%
Of Discount Tickets Now Sold
  • Test ride the latest adventure and touring motorcycles from major the world's leading manufacturers.
  • Ride the 20km-long on-site, purpose-built off-road adventure trail.
  • Join the TRF for guided green lane rideouts.
  • Guided road-based rideouts of the Cotswolds Area of Outstanding Natural Beauty and surrounding areas.
  • Discover the best roads in the heart of England.
  • Get advanced training from Bike Safe and IAM Roadsmart.
  • Hear from and meet the most inspiring authors, speakers, and celebrities in the world of adventure motorcycling.
  • Improve your skills with world-class off-road tuition.
  • Get expert advice and find the right gear at the Adventure Village.
  • Competitions and challenges to win incredible prizes.
  • Chill out or rock out with live music, a full bar, entertainment, and delicious street food.
  • Experience all of this and more in the magnificent grounds of Ragley Hall, Park and Gardens.
  • Plenty of fully serviced and clean posh toilets and hot showers
  • On-site camping and plenty of local, quality accommodation available

You are fully protected by our Coronavirus Money Back Guarantee.


We want you to be confident that when you buy an ABR Festival ticket you'll get what you pay for. With this in mind, our promise to you is that if the ABR Festival 2021 is cancelled due to Coronavirus, all ticket holders will have the choice of rolling their tickets over or claiming a refund, the choice is yours.

Join thousands of riders for the biggest celebration of adventure motorcycling in the UK

  • Ride every new adventure bike.
  • On-site 20km-long adventure trail.
  • Guided road and green lane rideouts.
  • Get advanced rider training.
  • Meet speakers and celebrities.
  • World-class off-road tuition.
  • Get expert riding advice.
  • Win incredible prizes.
  • Live music and great entertainment
  • All this in the magnificent grounds of Ragley Hall, Park and Gardens.

Ride The Latest Adventure Bikes

Want to ride a BMW R 1250 GS in the morning and a Ducati Multistrada 1260 after lunch? Say no more. The major adventure motorcycle manufacturers will be at the Adventure Bike Rider Festival with one purpose: To let you ride their bikes. If you're in the market for a new ride, or if you just want to see life from the saddle of a different bike, here's the place to do it.

The Famous Adventure Trail

There aren't many places in the UK where you can ride 20km of dirt on your adventure bike, but you can here! The on-site Adventure Trail has been a BIG attraction at our previous events, so we're making it longer and better for you in 2021. Taking you around the stunning grounds of the Ragley Hall estate, the route is big-bike-friendly with beginner and experienced sections.

Be Part of Something Special

Every previous Adventure Bike Rider Festival has completely sold out, and there's a reason for that. While motorcycles are the glue that brings us all together, it's the friendly atmosphere and fun, chilled-out vibe that will make you stay. Combine that with the stunning, grade A venue that is Ragley Hall, and you're in for a very special weekend of adventure motorcycling fun.

Get Your Discount Ticket Today

Early Bird tickets to the ABR Festival have now sold out but due to overwhelming demand for tickets we've decided to release a limited number Discount Weekend Tickets. For a limited time, you can get your full, three-day ABR Festival Ticket for just £89 (usually £99)! That includes camping and access to on-site attractions, like the Adventure Trail. We've only got a limited supply of Discount Tickets and once they're gone, they're gone. So, get yours today to save £10.

Meet Your Heroes

Want to get tips and tricks from the experts or meet your adventure biking heroes? Well, you can do both at the Adventure Bike Rider Festival! We've got a full roster of the most interesting and inspirational riders (Elspeth Beard and Sam Manicom, pictured above, to name just two) who are ready to share their tales with you. Find out more.

Great Entertainment

Whether it's trying out the slow bike course, attempting to become a pub quiz champ, or rocking out to live music, we've got you covered. This is a weekend for you to have some fun, so we've lined up some brilliant bands to be the soundtrack to your festival, while putting on a bar with very reasonably-priced beer!

The Adventure Village

Riding is the core of the ABR Festival, but there's plenty to do out of the saddle. The Festival Village is the buzzing hub of activity throughout the weekend. Here, you'll find the Bridgestone Bar and REV'IT! Stage, delicious street food, and a wide selection of trade stands manned by leading brands in the bike industry.

"Booked my ticket within days of getting back from the last one..."

"Booked my tickets within days of getting back from the last one as I enjoyed it so much. Great people, great location, great stands, and great beer - what more could you ask for?"

Andrew Marsh  //  ABR Festival goer

"It was one of the best events I had ever attended..."

"Over the three days we provided more than 400 test rides both on and off-road. We had our DRE Enduro Experience over from Italy and I thought it was one of the best events I had ever attended... We are making plans to be back next year"

Debbie Wiggins  //  Head of Marketing and Events, Ducati UK

"A brilliant craic with so many like-minded people..."

"Going to get booked again. Cracking weekend. First time camping for well over 20 years, but love every bit of it. No trouble and brilliant craic with so many like-minded people. Well done the ABR team!"

Alistair Irvine  //  ABR Festival goer

Still not sure why you should come? Check out this video for a taster of what to expect at an ABR Festival

COVID-19 - The Question on Everyone's Mind

"What happens if 2021's event is cancelled because of a global pandemic?"

It's perfectly understandable to be asking that question given everything that's happened in 2020. We hear you loud and clear, and so we want to let you know that we've put in place a policy that will protect you and your cash in the instance that we have to re-arrange the Adventure Bike Rider Festival 2021 because of Coronavirus. If that happens, we will give you the option to either roll your ticket over to the next year's event or claim a refund. We're here to serve you, and that means everything we do will be with your best interests at heart.