Manufactures ,checking up on dealers

[IainD]

Hi dinae be a cynic. .............. :whistle: . Ps great ,and theirs folk on this site who know everything aboot everything .must be fantastic ???????? :whistle: .

Yes, me too, got the email yesterday, though as it was a first service for the VFR, there is no feedback apart from the cost v's what was done.

Don't think I'll reply.

as for the image. A tenuous Link to one of my favourite albums:

"If you didn't care what happened to me
And I didn't care for you
We would zig-zag our way through the boredom and pain
Occasionally glancing up through the rain
Wondering which of the buggars to blame
And watching for pigs on the wing"

A bit of a live and let live message, which we could all use sometimes.

[Zappa]

its standard practice across nearly all car / bike manufactures.

I'm in the business of understanding said feedback and (to cut a long story short)advising manufactures on how to improve their customer service and product quality. I don't do any work for Honda but BMW, Ducati, Kawasaki, HD are some of my clients.

Ultimately all dealers are franchises, so the manufactures need to make sure that their brand is being correctly represented across the dealer network and work is being carried out as per specifications set out by the manufacturer.

They also use the data to spot potential risks and opportunities.

Listening to and acting upon customer feedback is a big deal for nearly all customer facing industries and it is this channel that shapes your future interaction with said company. So if there is something you want to see improved, it is worth filling it in.

[V_King]

standard copy cat behaviour of all the marketing sheeps. I does not mean that that info means anything actually to the manufacturer. Glad tha yoy at least feel cared for

[Zappa]

standard copy cat behaviour of all the marketing sheeps. I does not mean that that info means anything actually to the manufacturer. Glad tha yoy at least feel cared for

Sorry but wrong. Companies spend hundreds of thousands of pounds gathering and working with customer feedback data. I should know they pay me a huge chunk of that money. If it was just a standard process that meant nothing why would they waste the money?

For the record, the marketing department have very little to do with these surveys.

[V_King]

Sorry but wrong. Companies spend hundreds of thousands of pounds gathering and working with customer feedback data. I should know they pay me a huge chunk of that money. If it was just a standard process that meant nothing why would they waste the money?

For the record, the marketing department have very little to do with these surveys.

it's because the middle management neither ride bikes, nor have balls to make decisions, so they convince themselves that they need all this data and other people to make decisions for them, that later on, when it does not work, others could be pointed at.

Honda is a perfect example, loads and loads of all kinds of market research and customer feedback, leading to some most blatant of the bikes, without any real purpose. just my 2p