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Author: Alun Davies
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Having seen the admittedly impressive Multistrada in the flesh over the weekend and having had time to reflect, I’m starting to think that Ducati are positioning themselves as the ‘Apple’ of the motorcycling industry. Sleek lines, innovation, a devout following plus a media bandwagon lead by journalist overdosing on a love drug all have that look and feel of an ‘Apple’ style launch. I’ll be keeping an eye out for the first Ducati Apps for downloading to that impressive EMU, I could do with a ‘Ride to Work’ mode and ‘A Bimble to Tesco’ setting to compliment the out of the box Sport, Tour, Urban and Enduro.

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