I’m of the view that buying a bike is a far more of an emotional process as opposed to just ticking a list of practical issues. If practical selection were the be all, to end all, then Harley Davidson wouldn’t sell a single machine, the Hayabusa would still be a pipe dream and we’d all be riding around on Honda 90’s and going to bed early.
So what then shall we make of this? Machine Art Design, a US company, has taken a BWM 1200GS and stripped the bike of everything that said ‘adventure’ and produced, well, a motorcycle that ticks all the practical boxes and leaves you emotionally dead. In the 4 wheeled world this would be like setting to work on an open top Jeep to make it look like a Mondeo.
I don’t know about you but when I open the garage door and see the Tiger (I own a Triumph) I see my passport to the world. When I sling a leg over the big cat I get a whiff of African spices and when I ride to Tesco all signs lead to Timbuktu. I’ve a lot of time for designers, and practical it maybe, but I can’t help thinking Machine Art Design have completely missed the point. That trip to the supermarket would just feel like I’m going to buy bog roll. Nice looking bike though,
More from Machine Art Design here
Do you own a BMW 1200 GS? Tell us what you think about it here.