“As a specialist insurer, biking is at the heart of everything we do,” says Bennetts Communications Manager, Michael Mann. “What better way to understand our customers and the UK biking community than by inviting them to tell us their ultimate biking dream.”
Almost 5,000 biking-related dreams were entered online last year. Among the 15 successful candidates to have their dream realised by Bennetts were Pete Johnson from Manchester who rode all expenses paid to every Manchester in the USA and Canada; Jacques Wood who made a pilgrimage to the Ducati factory to visit the birthplace of his pride and joy; and Jon Lee who joined Riders For Health in Africa. (You can read all about Jon’s adventure in the forthcoming issue of ABR!)
The fulfilment of 2012 dreams has already begun with Graham Faulkner who was a VIP guest at the Isle of Man TT races last month. At least one new dream will be chosen each month for fulfilment by a panel of judges based on the passion for biking demonstrated by the dream and entrant.