“The reception the new 2011 bikes have received at shows – especially the stunning new six-cylinder K 1600 models – has been very exciting,” said BMW Motorrad UK Marketing Manager, Tony Jakeman. “Now, visitors to our dealer network will have the opportunity to see them in their local showroom and, of course, book test rides.”
Catwalk-conscious ABRs who make the launch will also get first dibs on BMW’s 2011 Style Collection – three limited-edition fashion wear selections – which go on sale on 19 March.
To mark the occasion, each dealership will be hosting activities ranging from celebrity guest appearances to welcome drinks, food and live entertainment. Visitors will also have the chance to win VIP Hospitality at World Superbike and British Superbike race meetings this summer. To find out what’s happening in your area, contact your local BMW dealer.