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Adventure Village

While riding bikes on and off-road is core to the Adventure Bike Rider Festival, we’ll also be ensuring there are plenty of attractions taking place to keep you occupied off the bike. Central to this will be the Festival Village which will be a buzzing hub of activity throughout the weekend.

IAM RoadSmart sessions  

Coventry and Warwickshire Advanced Motorcyclists (CWAM) will be offering one-hour, on-road, one-to-one riding assessments for free during the festival. You won’t be judged but, if necessary, you’ll be offered advice on how to progress safely. Safe does not necessarily mean slow when good observations, competent bike control and reading the road ahead are combined. CWAM is affiliated with IAM RoadSmart, the national road safety charity.

Bike Safe  

Warwickshire Police’s Off-Road Motorcycle and Roads Policing Motorcycle Team will be on hand throughout the festival to offer hints, tips, help and advice on riding safely on and off road. Officers from the team will also be giving assessed rides with advice on how to improve your riding skills.

TomTom Rider Great Hall Adventure Photography   

Professional photographer John Norris will be exhibiting a series of motorcyclist portraits at the 2021 ABR Festival. His subjects are both famous adventure bikers and authors from the 2019 ABR Festival who are all united by a passion for travel, adventure and motorcycles.

Axe Throwing

The boot wang has been a popular part of the Adventure Bike Rider Festival since day one. In 2021 we’re upping the stakes and swapping the boot for an axe. The rules are simple – throw an axe and hit a target. As you can imagine, there will be plenty of cheers and howls of laughter as crowds gather to see who will be crowned champion.


In 2019, we introduced morning yoga sessions at the festival, held in the REV’IT! Marquee to help festival-goers limber up for a day biking action. The sessions proved popular, so much so that yoga will be returning in 2021.

Bridgestone Bar

After a day of riding the trails, get yourself over to the Bridgestone Bar to relax over a couple of drinks with new and old friends, in the magnificent surroundings of the Ragley Hall Estate. We’ve sourced the finest local beer, ale and cider from Warwickshire brewery Purity, and there’ll also be a gin and prosecco bar to quench your thirst.

Street Food

Three days of adventure biking action is sure to work up an appetite, so the Street Food Market is the perfect place to pick up a delicious breakfast, lunch and dinner with new and old friends. There’ll be a wide selection of stalls to cater for all tastes.

Live Music

Once again, we’ve lined-up a selection of brilliant live bands to soundtrack your festival. We’ve got the Texan Peacocks, Wired, Boss Accoustic and Detroit Soul lined up to play on the REV’IT! Stage all evening through to 11pm.

Complimentary Bike Charging

There will be a complimentary bike charging provided by Car Charged UK. 

There will be 2 charging sockets for guests to use for free to charge their Electric bikes up. Car Charged UK will also be on hand to offer guidance and information on electric charging points for commercial & domestic use.

Muc-Off Bike Wash

There will be a complimentary Muc-Off bike washing facility at the ABR Festival in 2021, just bring your bike along at opening times.

AA repairs

If your bike has a break down, or you need some spare parts during the Festival, then you need look no further than the AA stand. You’ll be able to get basic repairs done here while you’re at the event.

Lockers and phone charging

For more information please go to the FAQ page here: FAQs | Adventure Bike Rider