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Author: Alun Davies
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Good News! We have all been invited to BLD’s Grand Opening of there new motorcycle shop, Ministry of Bikes, near Birmingham. The event will be taking place on the 6th September and to mark the occasion a number of celebs will be in attendance, including James Hillier, the 2013 IOM TT winner.

The store is at unit 6, Demuth Way, Oldbury, just off junction 2 of the M5 and the official grand opening takes place at 11am with bikers welcome to join in with refreshments from 10am. There will also be raffle prizes including store vouchers, T-shirts, a set of Continental Tyres and also special offers on clothing, MOTs, tyres and servicing throughout the day.

SPEED KING: 2013 IOM TT Winner James Hillier from Ringwood near Bournemouth is part of the official Kawasaki UK British Superbike Team, and will be officially opening The MOB.

TARGETING SUCCESS: Olympic skeet shooter, World Cup gold medal winner and winner of the 2013 BBC Young Sports Personality of the Year Award, Amber Hill, from Berkshire will be officially opening The MOB.  Amber is a brand ambassador for Altamura Concepts, sister company of The MOB, who custom paint her shotguns.

LEADING THE WAY: The Ministry of Bikes (The MOB) officially opens on Saturday September 6. The MOB is operated by the BLD Group, the leading nationwide provider of motorcycle hire, repair, servicing, MOTs, transport services and custom paintwork for bikers.

GOING FOR GROWTH: Stuart Dobson, operations director, BLD Group.

THERE will be no scissors needed when professional road racing star James Hillier and World Cup shotgun champ Amber Hill drive through the ribbon at the grand opening of a one-stop shop for bikers on Saturday (September 6).

The young sporting stars plan to take to two wheels to open The Ministry of Bikes (The MOB) at Oldbury, near Birmingham, in the West Midlands.

Expanding motorbike specialist BLD Group is the driving force behind The MOB.

The shop for motorcyclists offers everything from boots to helmets, with top brands including Richia, Shoei, Weise, RST, Shark and Icon, with BLD planning to open similar ones across the country.

Stuart Dobson, BLD’s operations director, said: “James Hillier and Amber Hill are the perfect stars to open The MOB, as, like our store, they are young, fresh and full of potential.

“BLD is a respected brand with loyal customers who told us they wanted to be able to shop for clothing and accessories at our centres and well as through our online shop (http://www.ministryofbikes.co.uk/)

“We are excited to be able to offer such a comprehensive store to bike fans in the West Midlands and plan to roll out more walk-in stores in the future.”

The store is at unit 6, Demuth Way, Oldbury, just off junction 2 of the M5.

The official grand opening takes place at 11am with bikers welcome to join in with refreshments from 10am.

There will also be raffle prizes including store vouchers, T-shirts, a set of Continental Tyres and also special offers on clothing, MOTs, tyres and servicing throughout the day.

BLD Group was up 14 years ago by a group of motorbike enthusiasts under the name of the Bikers Legal Defence, and has more than 150 staff, with six insurance-approved centres.

Alongside Oldbury are centres in Ringwood in south-west Hampshire, Bournemouth in Dorset, Camberley in Surrey, Cumbernauld, to the north-east of Glasgow, and Brighouse, just north of Huddersfield in Yorkshire.

The company’s call centre is based at its headquarters Ringwood, near Bournemouth.

Oracle Storage Solution, based in Thatcham, Berkshire, carried out the £30,000 transformation of BLD’s Oldbury unit into The MOB.

In 2011, James Hillier competed in the British Superbikes with team Bournemouth Kawasaki. In 2013 James took his maiden victory in the in the 3 lap lightweight Isle of Man TT race.

Olympic Skeet Shooter for Great Britain, Amber Hill started shooting at the age of 10. At 15 she became the youngest winner of a women’s World Cup event after claiming gold in Acapulco, Mexico, in 2013. She was also named the 2013 BBC Young Sports Personality of the Year in 2013.

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