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Author: Alex Buxton

“The card has been designed by serving paramedics who have been on both sides of an accident as the injured rider or attending as help,” explains Ambulance Motorcycle Club chairman, paramedic and Essex biker Ian Burrell.

Once filled in by the rider, the card is placed securely within the helmet. A sticky green dot which comes with the card is then placed on the outside of the lid, to inform accident attendees that the card’s contained within.

With over 500, 000 cards issued so far, CRASH is currently the most popular medical alert in the UK. Its success has already seen it gain widespread use in the USA and most recently the Prince Michael International Road Safety Award for 2012. With plans to roll CRASH out to Scandinavia in early 2012, hopes are it will eventually become a globally recognised safety initiative.

Comforting news for ABRs travelling the world over!