We really are excited to welcome you to the Adventure Bike Rider Festival 2021. Whether you ride on the road, off road, or a mix of both, there'll be plenty of action for you to enjoy. So, without further ado, here's what you can expect to find:
The AX41 Adventure Trail
New Bike Test Rides
Perhaps one of the most exciting things about the ABR Festival is that every major adventure motorcycle manufacturer will be there with their test fleets for you to ride.
If you want to take a Yamaha Tenere 700 around the Adventure Trail in the morning and a Ducati Multistrada 1260 out on the road in the afternoon, be our guests! Where else can you ride and compare so many bikes over the weekend?
TRF Green Lane Rideouts
There'll be plenty of fun to be had in the festival grounds throughout the weekend, but it wouldn't be a proper ABR Festival without rideouts.
The festival's location on the edge of the Cotswolds Area of Outstanding Natural Beauty means you're in for a real treat. Not only is the scenery stunning, but the area is riddled with green lanes and the Trail Riders Fellowship will be leading road and green lane rideouts which start and end at the festival.
Slow Bike Race
Have you got what it takes to be crowned slowest rider at the festival? 2021's slow adventure bike race is sponsored by TomTom Rider and will once again see bikers put their skill, balance and nerve to the test to find out who can ride the slowest (without putting their foot down) over a set distance. The contest is open to anyone riding an adventure bike.
World Class Off-Road Tuition
Whether you prefer your adventures on tarmac or on the dirt, learning to ride off road is a great way to improve your riding skills and confidence in the saddle. At the Adventure Bike Rider Festival you'll be able to learn from some of the world's leading motorcycle instructors, including British Dakar Rally legend Mick Extance, and the man who taught Ewan and Charley, Simon Pavey.
Inch Perfect Trials
If you've ever fancied having a go at motorcycle trials, the Adventure Bike Rider Festival will be the perfect place to do it. Inch Perfect Trials will be running taster sessions throughout the weekend to help you unleash your inner Dougie Lampkin. Learning trials techniques (balance and bike control) is a fantastic way to improve your riding skills on and off road.
Save 30% on your ABR Festival weekend ticket
Boy, have we got an offer for you! Buy your tickets to the ABR Festival today and save a whopping £30. That's right, we've released a limited batch of Early Bird tickets for £69 and you can secure your saving today. They're selling out fast , and for good reason - your ticket will entitle you to full, three-day access to the Festival with camping included. Don't miss out, get your Early Bird ticket today.
If you like the idea of riding the 20km AX41 Adventure Trail, you're going to love the Adventure Park. Here, we've plotted out a circuit with a variety of challenges and terrains to conquer - from hill climbs and descents to crossing the 'Bog of Doom'. Marshals will be on hand to help out and give you support if needed, and be sure to put on your best hero pose for our on-site photographers who love to see you get muddy!
Bridgestone Motorcycle Rodeo
You may have spent the day riding the AX41 Adventure Trail and testing out the latest adventure bikes, but the action doesn't stop there. We've got a giant motorcycle rodeo for you to unleash your inner cowboy on. It's a bit like a mechanical bull, but it's shaped like a motorcycle. Pull wheelies and lean into hairpins, gently at first but the pace will soon quicken. Cling on for as long as you can to conquer the Motorcycle Rodeo.
Little London Enduro Course
While we live by the mantra that adventures can be had on or off road, if you want to try out your bike on rougher terrain will have free access to the Little London Enduro Park. There will be no racing on the two courses, with the main focus being on letting you have fun and master your riding skills. So, even if it's your first time on an enduro course, it will be the perfect opportunity to enjoy riding off-road in a relaxed environment.
TomTom Rider Guest Speakers
Are you looking for tips from the experts on fulfilling your dream of riding around the world? Or perhaps you're keen to meet some of your adventure biking heroes. You can do both at the Adventure Bike Rider Festival 2021, where you'll have the opportunity to hear from a host of guest speakers from the world of adventure riding.
They'll be telling tales of two-wheeled adventures from every corner of the globe and revealing the secrets of a successful long-distance tour.
The Adventure Village
While riding bikes on and off-road is core to the ABR Festival, there's plenty to do when you're not in the saddle. Central to this will be the Adventure Village, which will be a buzzing hub of activity throughout the weekend.
This will include the Bridgestone Bar, the REV'IT! Stage and Marquee (where you'll find various activities throughout the day and live music in the evenings). There'll also be a wide selection of trade stands manned by leading brands in the motorcycle industry.
Adventure Travel Film Festival
Adventure motorcycling legend Austin Vince will once again bring his popular Adventure Travel Film Festival to Ragley Hall, where he'll showcase the best films and documentaries from the adventure motorcycling world.
Austin cemented his position in the annals of adventure biking history when he and a group of friends filmed themselves riding around the world. The resulting Mondo Enduro documentary proved a hit long before Ewan and Charley set off on The Long Way Round.
After a day of riding the trails and testing bikes, get yourself over to the Bridgestone Bar to relax over a couple of drinks with new and old friends in the magnificent surroundings of the Ragley Hall Estate. We've sourced the finest local beer, ale and cider from Warwickshire-based brewery Purity, and there'll also be a gin and prosecco bar to quench your thirst. As has always been the case at ABR Festivals, we won't rip you off with beer prices!
In 2019, we introduced morning yoga sessions at the ABR Festival, held in the REV'IT! Marquee to help festival-goers limber up for a day of biking action. The sessions proved popular, so much so that yoga will be returning in 2021! These sessions are the perfect antidote to a late night, waking you up and getting you in the right frame of mind and body to spend all day in the saddle. Yoga will be held in the REV'IT! marquee. Lycra is optional.
Muc-Off Bike Wash
Leave the ABR Festivals with a sparkling bike thanks to the good folks at Muc-Off who'll be providing free bike washes through the event. They'll be using the Muc-Off Pressure Washer which has been specifically designed to be safe for use on motorcycles. After a blast around the AX41 Adventure Trail and an afternoon spent tackling the Adventure Park, your bike will be happy for some pampering.
The REV'IT! Boot Wang
The boot wang has been a staple event at the ABR Festival since day one. The rules are simple: throw a motorcycle boot further than anyone else to win and be crowned the festival's biggest wanger. As you can imagine, competition is fierce and there'll be plenty of cheers as crowds gather to see who'll be crowned champion and the winner of a pair of REV'IT! boots.
Do you fancy having a chat around a campfire with RTW travellers, motorcycle authors, and the riders you follow on social media? Then head on over to the Campfire Tipi at the ABR Festival 2021 to swap stories and discuss all things motorcycling and travel. It's as informal as you can get - just pull up a chair and join in. We'll have a full schedule of who's there and when closer to the time.
Just like the Masterclass section in ABR magazine, we'll be hosting a series of sessions throughout the festival to help you prepare for your next adventure. Whether it's cooking and eating well on the road, planning the perfect route, taking expert photos, or the dos and dont's of shipping your bike - you'll learn it here. For a full list of masterclass sessions, click here.
You'll be able to meet some of the best-known authors from the world of adventure biking, talk about their travels and pick up hints and tips for your next trip here. Adventurers including Elspeth Beard, Sam Manicom, Billy Ward, Simon and Lisa Thomas, and Spencer Conway (to name but a few) will be among those signing copies of their books, so make sure you drop by and say hello.
Live Music at the ABR Festival
A festival wouldn't be complete without live music and once again, we've lined up a selection of brilliant bands to be the soundtrack the 2021 ABR Festival. We've got the Texan Peacocks, Wired, Hansel Brothers, and Jay and Eli, who'll all be playing in the REV'IT! Marquee. We've specifically chosen these bands for their ability to get a party started, so bring your dancing shoes.
ABR Photo Of the Year
Enjoy a stunning travel photography exhibition featuring the finalists in the Adventure Bike Rider Photo of the Year competition. Here, you'll be able to cast your vote and find out which image is chosen as ABR Photo of the Year 2021. If you fancy yourself a bit of a hot shot with the old point and shoot, head on over to this page to find out how to enter the competition.
Festival Camping, Glamping and Motorhomes
Whether you like to camp, glamp, or spend your night in a campervan, you're guaranteed beautiful surroundings in which to have a well-earned rest at the ABR Festival. If you don't fancy bringing your own tent, or simply want to treat yourself and your better half, there's the option to book a glamping tipi to make your weekend that extra bit special (more info here).
You can also bring your motorhome to set up camp in for the weekend, although there is an extra charge of £20 per vehicle to do that.
More Hot Showers and Plenty of Posh Toilets
We know how important high-quality facilities are in helping you enjoy the festival experience, so this year we'll have even more hot showers to help you freshen up after a day of biking action. There will also be plenty of posh toilets for you to use that will be kept clean, tidy, and pleasant-to-use by a dedicated team of cleaners working throughout the weekend.
We know that the dirty toilets and grotty showers of other festivals are a big turn off, so we're going all out to make sure we've got the best facilities around.
Grab a Bite at the ABR Street Food Market
Three days of adventure biking action is sure to work up and appetite, so the Street Food Market will be the perfect place to pick up a delicious breakfast, lunch, and dinner with new and old friends. There'll be a wide selection of stalls to cater for all tastes, from nachos and fajitas, to smoked BBQ meats, pizzas and 'healthier' options for those who want to be good all weekend.
Make sure you check back later once we've confirmed our lineup of food stalls so that you can plan your weekend of indulgence.
We'll be updating and adding to our what's on page as we draw closer to the event, so make sure you check back to see what else we've got lined up.
If you still haven't got your ticket, now really is the time to get it in the bag. We've got a limited number of Early Bird tickets available, and once they're gone they're gone. For those who buy their tickets now, we're offering a massive £30 off for a weekend ticket - that's three days access to the festival with camping included for just £69. So, if you want to save yourself a bit of cash and guarantee your spot at the UK's best adventure motorcycling festival, click below to get your Early Bird tickets.