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Shoei Neotec II


The specialists in international motorcycle and vehicle shipping.



Masters of motorcycle luggage design.



The Exotogg keeps you warm and comfortable whatever the conditions. Low-tech and dependable, yet small-packing and lightweight (260g), this UK-made inflatable bodywarmer is warmer than down and far more versatile – visit us to learn how it can help you!


Rugged Roads

Manufacturing and supplying accessories to Adventure Riders globally. Specialists on all things Africa Twin, as well as a range of parts and accessories for Honda, BMW, KTM, and Yamaha Adventure Bikes.


Atlas Throttle Locks by Rugged Roads

The ATLAS is the most universal and intuitive throttle lock ever made, built for motorcycle world travel. It will be the last throttle lock you’ll ever buy. Tested and recommended by Adventure Bike Rider!


JAQ Trading

JAQ Trading will be representing four exciting names at the ABR Festival:
Dirtsack – Tough Adventure Luggage.
Guglatech – High performance filters.
ADVFactory – Worldwide fixed-price bike shipping.
ART Adventure Rider Training – Expert tuition & guided tours.


Adventure Bike Shop

The best selection of adventure clothing, luggage, kit and equipment in the UK. Come and see us for Klim, Rev’it!, Bumot, Sena, Forma, Denali, Moto Skiveez, plus various electrical and useful accessories.


Inch Perfect Trials

Experience the thrill of motorcycle trials with a 15 minute taster session. Test ride the latest models under the guidance of our top instructors. (ACU or bike licence required)


Mick Extance Off-road Experience

The mick extance off-road experience will be in attendance at the abr festival to offer you a chance to seek the thrill of enduro riding on our ktm 250 exc-f enduro bikes.


Peru Motors

Motorcycle touring company for Peru – Bolivia – Patagonia and Mexico.



AirRider, Advanced Seating Technology, self inflating comfort cushion. Manufacturers of O.E.M. and bespoke motorcycle seats.


T7 Rally

Awesome Parts and Accessories for the Yamaha T7 Tenere 700


Rally Raid

Rally Raid Products will be showcasing their popular range of Adventure Kits for the Yamaha T7, Honda CB500X and BMW G310GS, including Suspension Upgrades, Tubeless Spoked Wheels and many other accessories.
www.rally-raidproducts.co.uk | [email protected]


MAG – Motorcycle Action Group

MAG exists to secure your right to ride motorcycles, free from prejudice, conformity and unreasonable state interference. Show your support visit our stand and JOIN NOW!
www.mag-uk.org | [email protected] | 01926 844064



Muc-Off will be Joining us for 2020 as the motorbike care and maintenance brand to take care of your dirty steeds with the worlds first pressure washer built purely for use on motorbikes and bicycles.

www.muc-off.com | YouTube


Coventry and Warwickshire Advanced Motorcyclists

CWAM (Coventry & Warwickshire Advanced Motorcyclists) is one of a countrywide network of groups affiliated to IAM RoadSmart. Our aim is to help you to get the best out of biking by developing your skills. Our qualified mentors provide low cost, one to one instruction to advanced test level and beyond. We also have a full social programme including rideouts and regular Club Nights.
Today we are offering an hours, on-road, free, one to one assessment ride. You are not being judged but if necessary we will offer advice on how to progress safely. You will find that safe does not necessarily mean slow when good observations, competent bike control and reading the road ahead are combined.



Scottoiler are the market leader in automatic chain lubrication for motorcycles. They’ll be exhibiting their award-winning chain oilers as well as accompanying new cutting-edge accessories. No Hassle – Just Ride!