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Shoei Neotec II


The specialists in international motorcycle and vehicle shipping.



Masters of motorcycle luggage design.



The Exotogg keeps you warm and comfortable whatever the conditions. Low-tech and dependable, yet small-packing and lightweight (260g), this UK-made inflatable bodywarmer is warmer than down and far more versatile – visit us to learn how it can help you!


Rugged Roads

Manufacturing and supplying accessories to Adventure Riders globally. Specialists on all things Africa Twin, as well as a range of parts and accessories for Honda, BMW, KTM, and Yamaha Adventure Bikes.


Atlas Throttle Locks by Rugged Roads

The ATLAS is the most universal and intuitive throttle lock ever made, built for motorcycle world travel. It will be the last throttle lock you’ll ever buy. Tested and recommended by Adventure Bike Rider!


JAQ Trading

JAQ Trading will be representing four exciting names at the ABR Festival:
Dirtsack – Tough Adventure Luggage.
Guglatech – High performance filters.
ADVFactory – Worldwide fixed-price bike shipping.
ART Adventure Rider Training – Expert tuition & guided tours.


Adventure Bike Shop

The best selection of adventure clothing, luggage, kit and equipment in the UK. Come and see us for Klim, Rev’it!, Bumot, Sena, Forma, Denali, Moto Skiveez, plus various electrical and useful accessories.


Inch Perfect Trials

Experience the thrill of motorcycle trials with a 15 minute taster session. Test ride the latest models under the guidance of our top instructors. (ACU or bike licence required)


Mick Extance Off-road Experience

The mick extance off-road experience will be in attendance at the abr festival to offer you a chance to seek the thrill of enduro riding on our ktm 250 exc-f enduro bikes.


Peru Motors

Motorcycle touring company for Peru – Bolivia – Patagonia and Mexico.



AirRider, Advanced Seating Technology, self inflating comfort cushion. Manufacturers of O.E.M. and bespoke motorcycle seats.


T7 Rally

Awesome Parts and Accessories for the Yamaha T7 Tenere 700


Rally Raid

Rally Raid Products will be showcasing their popular range of Adventure Kits for the Yamaha T7, Honda CB500X and BMW G310GS, including Suspension Upgrades, Tubeless Spoked Wheels and many other accessories.
www.rally-raidproducts.co.uk | [email protected]


MAG – Motorcycle Action Group

MAG exists to secure your right to ride motorcycles, free from prejudice, conformity and unreasonable state interference. Show your support visit our stand and JOIN NOW!
www.mag-uk.org | [email protected] | 01926 844064



Muc-Off will be Joining us for 2020 as the motorbike care and maintenance brand to take care of your dirty steeds with the worlds first pressure washer built purely for use on motorbikes and bicycles.

www.muc-off.com | YouTube


Coventry and Warwickshire Advanced Motorcyclists

CWAM (Coventry & Warwickshire Advanced Motorcyclists) is one of a countrywide network of groups affiliated to IAM RoadSmart. Our aim is to help you to get the best out of biking by developing your skills. Our qualified mentors provide low cost, one to one instruction to advanced test level and beyond. We also have a full social programme including rideouts and regular Club Nights.
Today we are offering an hours, on-road, free, one to one assessment ride. You are not being judged but if necessary we will offer advice on how to progress safely. You will find that safe does not necessarily mean slow when good observations, competent bike control and reading the road ahead are combined.




Scottoiler are the market leader in automatic chain lubrication for motorcycles. They’ll be exhibiting their award-winning chain oilers as well as accompanying new cutting-edge accessories. No Hassle – Just Ride!




Manufacturer of unique ultralight, compact modular tire tools and the MotoWinch, a recovery hoist to pick up fallen heavy motorcycles and dealer of essential adventure tools and equipment.




Save your legs on long journeys! Moto Pro shifter is a simple aid to add to a gear shifter, this reduces movement and therefore fatigue. We will be exhibiting our adventure panniers also.




Moto-Mate is a passionate supplier of high quality lights, horns, camera systems, trackers & CANBus accessory controllers for all bikes. We offer a full mobile installation services for all our products.



Motorcycle Funerals

Great Britain’s first fleet of weather proof, full length motorcycle and sidecar hearses. Our unique fleet serves British Isles-wide from St. Ives to Dover Including the Channel Isles. Wherever you are we will get there!



LONE RIDER: The Motorcycle Tent MotoTent

The MOTOTENT is a top of the line motorcycle tent built by riders, for riders. It has the strength and durability to handle the roughest environments.



TBB Tours

Established since 2002, we consider ourselves South East Asia’s premiere guided motorcycle tour company. Great bikes, great staff and great destinations. Simply the best!



Hood Jeans

Hood Jeans have been producing motorcycle jeans for over twenty two years, during this time their jeans have never failed to protect a rider, receiving much praise and industry awards.



New Zealand Motorcycle Adventures

Take your own bike.
Register with us at our ABR festival stand and be in to win a FREE motorcycle shipment UK to New Zealand in 2020 returning 2021.



VISORCAT allows motorcyclists to wash and wipe the visor while they ride, providing clearer vision. Clear flies, dust and dirt, road spray, salt, and oily grime all year round. Lifetime warranty. Made in UK.



Metal Mule

Check out Metal Mule’s award winning expedition luggage, bike protection and much more. Come meet the team, share your trips and meet our ambassadors.




Renntec, producing high quality, UK designed and manufactured accessories for all types of motorcycles for over 25 years.
Designed to perform, built to last and ‘Ready for Anything’.




An adventure motorcycle club dedicated and passionate about rally and adventure riding. Organisers of the WALES 500, KIELDER 500 and IOM 500 Adventure Rallies. Manthly adventure ride outs – join the club.



SM Pro Wheels

Light, strong and super durable wheels built with billet aluminium hubs and high tensile Bulldog stainless steel spokes for Adventure, Motocross, Supermoto, Speedway, Grasstrack and Pit bikes.




LS2 is the fastest-growing helmet brand in the world, with more then 25 years experience manufacturing helmets for the most passionate and demanding riders. Always Ahead.



Traveldri Plus

Traveldri Plus provides all your motorcycle travel accessories needs with products that have all been tried, tested and extensively used on many trips including the latest one to Africa.