it's time to upgrade your abr festival experience


ABR Festival VIP TICKETs now sold out

***ABR Festival 2021 VIP Tickets have now SOLD OUT.***

With so many of you asking if we could open up the ABR Festival on the Thursday evening (24 June), we decided to ask Ragley Hall, the event venue, whether that was possible. The answer was an enthusiastic 'yes!', as long as visitor numbers were restricted.

So, we've thought long and hard about how we could celebrate the return of the ABR Festival and the Thursday night opening, and have decided to go all out with an exclusive VIP experience where we can all treat ourselves after the restrictions of the past year. 

This is your opportunity to join us. To get your hands on a VIP ticket and get early access to the ABR Festival grounds on Thursday 24 June. Upgrade your tickets below or scroll down to find out exactly what you'll get with a VIP ticket.

Order your VIP tickets

The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Thursday Night VIP Ticket
*VIP Tickets are £39.99 per person and the unique code will only allow entry when presented with a valid weekend ticket. **Gates open 4pm 24/06/2021
£ 39.99
0 available
Sold Out

It's time to treat yourself...

What you'll get...

  • Exclusive early entry to the ABR Festival at 4pm on Thursday 24 June with overnight camping.
  • Priority access to camping pitches on the magnificent Polo Field with Ragley Hall as your backdrop.
  • Special Q&A session at the Harley Campfire with ABR Editor, James, and our special guest Charley Boorman. Charley will be chatting about his recent all-electric adventure on the Long Way Up, his experience with the much anticipated Harley-Davidson Pan America 1250 adventure motorcycle, and anything else you care to ask.
  • Exclusive Thursday night party with ABR Staff and the motorcycle industry.
  • Free beef roast, hog roast, and hot dogs in the evening.
  • Two complimentary pints (or soft drinks) in the Bridgestone Bar.
  • Live music and entertainment.
  • Fresh tracks on the AX41 Adventure Trail. As festival guests begin to check in on Friday morning, you'll be first out exploring the magnificent grounds of Ragley Hall on our purpose-built adventure trail. 
  • Early Bird manufacturer test rides. Get priority access to manufacturer test rides on the Friday morning.
  • Early Bird booking for the off-road riding schools. As Friday morning arrivals are setting up their tents, you can be learning how to ride off road from the best instructors in the UK.

The cost for the VIP package is £39.99 per person. For that, you get all of the above. VIP passes will be sold on a first come, first served basis and, with limited numbers available, you'll want to make sure you act quickly to secure your spot at the ABR Festival on Thursday 24 June.

I look forward to welcoming you all to Ragley Hall and the Adventure Bike Rider Festival this summer.

Alun Davies
ABR Founder

VIP Upgrade faqs...

Q. Do I need a standard ABR Festival ticket to upgrade to VIP?

A. Yes. VIP tickets will need to be presented along with your standard ticket at check in. A VIP ticket alone does not grant you access to the ABR Festival.

Q. How will I get my VIP Upgrade ticket?

A. It will be emailed to you after purchase. If you don't see it in your inbox, make sure you check your junk folder. If the email is in there, mark us as a safe sender, if it's not email and we'll make sure your ticket gets to you. You will need to bring this ticket with you, as well as your weekend camping ticket in order to enter the festival.

Q. What exactly will I get with my VIP Upgrade?

A. You will get to enter the ABR Festival on Thursday 24 June from 4pm. This is the day before all other guests, giving you premium camping pitches and priority access to festival facilities on the Friday morning while everyone else is arriving. You'll also get to join us for a VIP party where you'll get two free drinks and free food.

Q. What time can I arrive with a VIP ticket?

A. From 4pm on Thursday 24 June.

Q. What does priority camping mean?

A. We've got enough space to accommodate every ticket holder, but with a VIP ticket you'll get to camp in the magnificent Polo Field which is overlooked by Ragley Hall. Its central location means you'll be best placed for easy access to all areas of the festival.

Q. What if there‘S another national lockdown?

A. As things stand, and after meetings with local authorities, we are confident that the ABR Festival will take place on the 24 June - three days after all restrictions are due to be lifted. If that’s not the case and the festival is postponed due to government restrictions, you will be able to roll over any VIP ticket to the following year or claim a refund.

If you have any more questions about ABR Festival VIP Upgrades, feel free to give us a call on 01789 450 000 or email